In the beginning the BB-LiA was just another lobby in Washington DC, plowing through congressmen to get policies that favored its existence (Big Business Lobby in America).
The organization got its trickle-down favoritism, and then got its NAFTA-type agreements (imbalanced foreign business relationships). It put a lot of effort into these campaigns, working the congressmen at golf courses, ski resorts, social affairs, and then selling these ideas to people.
But in the 90’s the BB-LiA realized something: why waste our time on the congressmen … we should lobby the people.
At this point all Americans were fair game. But any good strategy team will analyze cost/return equations. They realized that highly-educated, secular-leaning people (typically these are democrats) were too pragmatic to influence easily; but that the conservatives, who were gullible (gullibility is a by-product of trusting, which is a by-product of faith … the gullibility of conservatives is a sacred feature and should not be exploited), would be easier to influence.
Of course you can’t call up 100 million conservatives and invite them to a vacation retreat in the Hamptons to make your case. What you need is a large scale marketing component, such as a media source or two. Rush Limbaugh was hired; FOX News was put together.
Rush Limbaugh and FOX News are merely the media component of the BB-LiA’s campaign to lobby America’s simple folk, to get them to do the BB-LiA’s bidding in DC through democracy channels. And now you have religious conservatives teaming up with fiscal conservatives, two sub-groups that should be polar opposites.